What Are Cookies Anyway?

Cookies are tiny text files that get stored on your device when you visit our site. They're not programs—they can't scan your computer or carry viruses. Think of them like digital sticky notes that help us remember your preferences and activity.

When you return to zeltrivonira.com, these files tell our servers what you did last time. Did you log in? What pages did you view? Were you halfway through reading an article? Cookies help us pick up where you left off.

The Main Types We Use

We don't just throw cookies around randomly. Each type serves a specific purpose:

How We Actually Use Tracking

Let's break down the four main categories. Each serves a different function, and you have varying levels of control over them.

Functional Cookies

These remember choices you've made—things like your preferred communication channel or how you like content displayed. They're not strictly necessary, but they make your experience significantly better.

For example, if you've told us you prefer email updates over notifications, functional cookies remember that. Or if you've adjusted text size for readability, we'll keep that setting active across visits.

Analytics and Performance

This is where we measure what's working and what isn't. Analytics cookies track which pages get the most attention, how long people stay, where they click, and where they drop off.

We use this data to improve navigation, fix confusing sections, and focus content on what actually helps people manage their finances better. The information is aggregated—we're looking at patterns across hundreds of users, not scrutinizing individual behaviour in detail.

Marketing and Tracking

These cookies follow your activity to build a profile of your interests. They help us show relevant content and measure whether our outreach efforts actually work.

If you've been reading articles about investment communication strategies, we might use that information to suggest related resources. Some of these cookies come from third-party services we work with for analytics and advertising purposes.

What Information Gets Collected

Here's what we're actually tracking when you visit zeltrivonira.com. Nothing mysterious, just standard web analytics and user data:

• Your IP address and general location (city level, not your exact street)
• Browser type, device type, and operating system
• Pages you visit, how long you stay, and what you click
• Referring websites—where you came from before landing here
• Search terms you used to find us (if you came through a search engine)
• Time and date stamps for your visits
• Login information if you create an account with us

Some of this data gets stored in cookies on your device. Other parts live on our servers. We combine these pieces to understand how people use the site and where we can make improvements.

Third-Party Cookies

We work with external services that set their own cookies on zeltrivonira.com. These companies have their own privacy policies, which you should read if you're concerned about what they collect.

Analytics Partners

We use analytics platforms to measure traffic patterns and user behaviour. These services help us understand which content resonates with our audience and where people struggle with navigation.

The data they collect typically includes similar information to what we track ourselves—page views, session duration, device type, and browsing paths.

Embedded Content

Sometimes we embed videos, maps, or interactive tools from external providers. When you interact with these elements, those companies might set their own cookies to track usage.

We try to minimize third-party embeds, but they're occasionally necessary for functionality. You can usually spot them—they'll have branding from the external service visible in the embedded element.

How Long Cookies Stick Around

Different cookies have different lifespans. Some disappear immediately, others hang around for months. Here's the general breakdown:

We regularly review and delete old cookies that have served their purpose. Persistent cookies don't last forever—they expire automatically after their set duration.

Managing Your Cookie Preferences

You've got several options for controlling what gets tracked. Some are more aggressive than others, but the choice is yours.

Browser-Level Controls

Every modern browser lets you block or delete cookies. The exact steps vary by browser, but you'll usually find these settings under Privacy or Security in your browser preferences.

You can block all cookies (though this will break some site functionality), block only third-party cookies, or set your browser to ask permission before accepting each cookie. You can also clear all existing cookies whenever you want.

What Happens When You Block Cookies

If you disable all cookies, certain features on zeltrivonira.com won't work properly. You'll have to log in repeatedly, your preferences won't save, and we won't be able to remember your place in multi-step processes.

Blocking only third-party cookies is less disruptive. You'll still get full functionality on our site, but we won't be able to track your activity across other websites or use certain analytics tools.

Opt-Out Tools

Some advertising networks offer opt-out mechanisms that let you disable tracking cookies specifically for marketing purposes. These tools don't block cookies entirely—they just tell participating companies not to use your data for targeted advertising.

Keep in mind that opting out doesn't mean you'll see fewer ads. You'll just see less relevant ones, since they won't be based on your browsing behaviour.

Other Tracking Technologies

Cookies aren't the only way we track activity. We also use a few other methods that serve similar purposes.

Web Beacons and Pixels

These are tiny, invisible images embedded in web pages or emails. When your browser loads them, they send information back to our servers—things like whether you opened an email or viewed a specific page.

We use pixels primarily to measure email campaign performance and track conversions. They collect similar data to cookies but work a bit differently technically.

Local Storage

Modern browsers support local storage, which lets websites save data directly on your device—similar to cookies but with more capacity and no automatic expiration.

We use local storage for things like caching content to speed up page loads and storing temporary data for interactive features. You can clear local storage through your browser settings, usually in the same place you manage cookies.

Server Logs

Our web servers automatically log basic information about every visit: IP address, timestamp, pages accessed, browser type, and referring website. These logs help us monitor site performance, diagnose technical issues, and identify security threats.

Server logs aren't really "tracking" in the traditional sense—they're standard practice for running a website. But they do collect information about your visit, so we're mentioning them here for transparency.

Updates to This Policy

We'll update this policy occasionally as our tracking practices evolve or regulations change. When we make significant changes, we'll update the "Last Updated" date at the top and notify users who have accounts with us.

Minor clarifications or formatting changes won't trigger notifications—just check back periodically if you want to stay current with our latest practices.

You can always find the most recent version of this policy at zeltrivonira.com/cookie-usage.html. If you continue using the site after we post updates, we'll consider that acceptance of the revised terms.